Why should I avoid giving into food cravings?

Every time you resist a food craving, you're one step closer to better health, says addiction specialist Mike Dow, PsyD. Find out what to do instead of giving in to a food craving.

Transcript

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It's important that you avoid giving into food cravings and find healthy alternatives, because what happens, you are associating your need for something emotional.

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Your need for a reward. Your need for the satisfaction of physical hunger with this food that is often very bad for you.

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When that happens it becomes a response it become something that you tend to do more and more every time you do it.

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You know, what is always funny to as people who drink diet soda? Pretty much drink it or they don't, I used to drink 8 to 10 cans a

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day and now I don't drink any. Why? Because I do not give into my food cravings but instead I find healthier alternatives

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and healthy cheats. This helps me to create these other conditioned or word

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patterns so that I reach for something like coffee with a little skim milk and that is my reward for myself. Every time you resist a food

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craving and replace it with a healthier food, you are one step closer to the health, to the weight and to the happiness that you want.